Before designing a logo, you must ask yourself what actually makes a logo iconic and special. While it is a thing to be considered during a logo design tips, it is not the only aspect to be considered.
There are other factors that determine whether the logo is beautiful or downright ugly. As a logo designer, the ability to understand logo design tips and design a presentable sign is the most important attitude to have.
The best logo is one that stands out from the rest and has the capacity to make a brand memorable and unique. Here are a couple of logo design tips for the process.
- Begin with a research
You must understand that a great logo is the first idiom of the culture and values of a firm. A logo can be directly compared to a member of staff whose responsibility is to represent the firm and market its products in all ways possible.
Therefore, you must consider how the logo will look like, whether it is appealing and memorable or not. You cannot answer these question without making wrong assumptions. Therefore, while designing the logo, make sure it passes information about the company and its products.
Going by this step guarantees that you will not create an emblem that is totally strange to the customers as well as the stakeholders in the company. You may be required to start the project by inquiring from clients about specific questions you need to know about the firm.
More so, ask the company questions regarding their personality, values, and their clientele. By collecting this information, you will be in a position to know what best suits them.
- Discovering the industry
After you have inquired about preference from both the company itself and the clientele, it is time to consider who you are designing the logo for and the company that the firm in question is up against, rather their competitors.
By knowing the addresses, you shall easily get ideas to how you are going to style and design it. In the event that you are dealing with a teenage market, you almost certainly require something that is catchy, loud and mainstream.
This is the reason why your client must inform every characteristic possessed by their customers including what they buy, how they usually dress, where they live and lastly who they are. Note that it will be a lot easier for you to create an appropriate logo if you have all these information at hand.
Conducting a thorough research about your client’s competition is also another significant part of this process. Through this, you will be able to avoid designing a logo that is similar to that of your client’s competitors.
- Where the logo is applied
This third phase of this article which isslutrates logo design tips involves answering the question on how and where the logo will frequently be used. It is referred to as logo application, meaning that the logo shall be used in a specific area only. In fact, this is an essential step in the logo design phase since it informs the designer on the features that can and cannot be included in the logo from a design point of view.
One of the exemplary firms is an airline company that needs exact types of logo application. Since it has to be placed on the tail fin of the plane, the designer has a very narrow and tall space to work with.
Therefore, the designer has to stay clear of ideas that do not fit the specifications or rather develop separate graphics to be used for a similar rationale. Therefore, before settling for a particular design, it is advisable to first consider where their logo will be used to avoid wasting time on ideas that cannot be put to practice.
- Designing the Draft
The designing process will be the next task to do later after the sketching process is over. The designer is required to select at least 5 to 7 of your most excellent ideas then go ahead and create preliminary designs in Illustrator.
To complete logo designing process, one must understand the basic logo design tips and also understand the fact that the best choice is not the safest ones or the nicest looking ones or even one that looks like everything else out there, but instead, the one that has the likelihood of making your clients stand out in the market.
The designer is therefore expected to create a couple of quick designs in black and white which he shall present them to the consumer for preliminary evaluation. The addition of color and other details is not important. A simple looking logo keeps things simple and also makes the client focus more on the idea itself as a substitute for tiny details that do not matter.
- Development of identity
As you can imagine, a great logo is not the end but the beginning of a great brand identity. It is through identity development that vehicle branding, business stationery and other tools of communication are designed with the purpose of sending an incorporated brand message.
It is during this stage that every vital logo applications are standardized and designed. The designer needs to prescribe a standard layout, typography guidelines, imagery and color, different from any other common marketing materials.
By ensuring this, the company in question will have protected their identity and minimize competition from the competitors. Consider that most customers need a standardized business stationery and signage.
In conclusion, it is evident that a certified logo design operation is a relatively serious business which involves a number of different and discrete stages.
All the involved stages are purposefully meant to create a memorable and exclusive logo that not only makes the company stand out but instead adds value to the firm in the market.
Nevertheless, it is imperative to understand the fact that professional logo design is not only held in reserve of the big firms or designers only, rather for every person and company that ought to benefit from owning a logo. With a well-designed emblem, clients will appreciate both your business and your products more.